![]() ![]() It’s worth pondering what you can do when you own the hardware, software, services, and the essential technology ( Apple Silicon) that drives the entire ecosystem. ![]() A chip you can use anywhereīut even that goal doesn’t seem as ambitious as perhaps it could be. That is, after all, what it has been building. And soon I think you’ll build those experiences on an iPad Pro. It’s the same for developers - Apple wants it to be possible to build once and serve all its platforms. Mac, iPad, iPhone, even iPod touch - all these devices have more that binds them together than draws them apart, and while talk of morphing these very different products into one amorphous whole makes no sense, enabling better continuity of process and a more unified user interface makes a lot of sense.īecause Apple doesn’t mind whether you use a Mac, iPhone, or iPad to get things done - it wants you to use the best tool for the unique task you are engaged in. One year since the transition was announced, Apple will want to discuss them because the reception they have enjoyed has been outstanding, sales have spiked, and customers have swooned. WWDC is where the company will want to talk about how it plans to pull its teams together. The press release and product pages will be in the process of being signed off and video and marketing assets finalized for the big reveal - and the usual suspects are already telling us the product specs thanks to the predictable and always well-timed “leaks."Īnd yet, even if Apple doesn’t introduce a new Mac at its developer show, WWDC will still be all about the chips. model and in 2012 with Intel’s Ivy Bridge chip. If it’s true Apple intends to roll out a new chip inside a new MacBook Pro at WWDC, its high-fashion catwalk video shot is likely even now taking place in a secret room in Cupertino.Īpple has brought a new MacBook Pro to WWDC before, for example, in 2009 with the 13-in. Apple’s industry leading mobile processors have replicated their success on Macs, and it looks likely the company intends taking these designs up another notch at WWDC as it sets the scene for new pro-level products and drives inexorably to 3nm chips. We anticipate news for iPadOS, for example.īut even incredible stories fade to grey when compared to the significance of Apple’s adventures in silicon. After all, most of its devices now run on some variant of the same OS X root, and on Apple Silicon chips, so it has never had a better opportunity to unify its platforms while celebrating their unique abilities. ![]()
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